Cookie policy

This policy is effective from 22 May 2018.

Like most websites, we use cookies. Cookies are text files we send to your browser and which are stored on your computer. We use cookies because they let us arrange website content for you more quickly, and let us track how you use the website. Cookies also allow us to improve website navigation, making it easier for you to use our product and services. The majority of cookies we use collect information anonymously, but they’ll occasionally collect personal information, including your IP address.

The cookies used by the AJ Bell websites:

  • Allow us to provide you with access to the secure area of the websites when you log in
  • Allow us to monitor visitors’ activities on our website and the pages they visit
  • Allow us to track how visitors arrive at our website and whether they’ve visited us from making a search, clicking on an advert or using a link in an email we’ve sent
  • Allow us to obtain technical information about how visitors use our website, including the devices used and their geographical location

Types of cookies used on our website

Session cookies are stored on your computer only for the duration of your visit to our website. As soon as you close your browser or turn off your computer, session cookies are destroyed. As a security measure, your online session will terminate after a pre-determined period of inactivity and all session cookies will be destroyed.

Persistent cookies remain on your computer until they reach their expiry date (if applicable) or until you delete them. Once the cookie has expired or been deleted, it will be removed from your computer’s hard drive. While a persistent cookie is on your hard drive, it will be accessed each time you visit our website.

First party cookies are those set by AJ Bell, while third party cookies are authorised by us but set by a supplier we’ve appointed. Any third party cookies are only used for the purposes agreed with us. They’ll never be used by the third party for any other purpose.

How we classify the cookies we use

Essential cookies are necessary for you to use the website, because they allow us to maintain your session on the website after you’ve logged in to your account. We’re unable to provide our service without these cookies.

Marketing cookies track how you arrived on the AJ Bell websites – letting us track visitor trends and the sites they were on before arriving at our website.

Performance cookies, including those provided by Google analytics, track the number of visitors to our websites, how long they spend on the websites, the pages they visit and the journeys they take moving around our websites. These cookies also track the performance of pages on the websites, visitors’ interaction with these pages and the options on them, and enable us to test different design and content on our web pages. They also track the effectiveness of emails we send and how visitors use our website when they’ve clicked through from an email campaign.

Web beacons

Some emails we send you, and some pages on our website, may contain electronic images known as web beacons. These allow us to track and assess the effectiveness of a particular campaign, and tell us whether or not you’ve opened a particular email. If you don’t want to receive web beacons, you’ll need to disable HTML images or refuse HTML (select Text only) emails via your email software.

How you can manage cookies

You can set your browser to notify you when you receive a cookie, so you can decide whether or not to accept it. You can find information about how to set your browser at the following websites:

Microsoft Internet Explorer

Mozilla Firefox

Google Chrome

Apple Safari

To opt out of receiving targeted advertisements, visit or the DAA opt-out page or the EDAA opt-out page

For details of the cookies we use, please see below. You can find more information about cookies at

To opt out of being tracked by Google Analytics across all websites you visit, visit

Please note that if you choose not to accept cookies from us, you may experience difficulties using our website.

Updates to this cookie policy

We’ll update this policy from time to time. You should regularly return to this page so you can review any changes we make, and see details of any new cookies we add. The effective date of this cookie policy will always be shown at the top of the page.


NamePersistent/SessionFirst or Third PartyFromType of cookie
__utma, __utmb, __utmc, __utmz, _ga, _gidPersistent/SessionFirst/Third PartyUniversal Analytics
Google Analytics
wow.session, wow.anonymousid, wow.schedule,
wow.utmvalues, wow.trackingdata,,
Persistent, 2 years
First/Third PartyWOW AnalyticsPerformance
_ceg.s, _ceg.u, _ceirPersistentFirst and third partyCrazy EggPerformance